AI tools offer sellers the ability to automate workstreams and get thigns done faster than ever before. Yet the technology isnj't perfect - which can create results we didn't intend. At this session, we'll look at the high-risk touchpoints between AI and human sellers, and share a set of guideliens to ensure we maintain trust in our communications. The result is ethical, legal engagement that meets all regularory requirements - and preserves human connectedness, too.