Surviving Online Outrage

I joined host Jeremy Julian on The Restaurant Technology Guys to examine an emerging operational risk for multi-unit operators: the weaponization of social media algorithms against restaurant reputations.

Today's social media tools can't differentiate between genuine guest dissatisfaction and bot-driven outrage. And whether you're a 660 store chain or a 30 top bistro, your brand may still pay the penalty.

On the show, I broke down the technical mechanics driving this trend and outlined a proactive protocol for leadership teams.

This conversation builds directly on core concepts from my TEDx talk, Reclaiming Our Humanity in the Age of the Algorithm, emphasizing that hospitality businesses succeed by anchoring their crisis communication in authentic human relationships rather than fighting automated systems on their own terrain.